Project : Guinness MIP

Client : Guinness

Project Category : Market Engineering / Sales Campaign

 

SYNOPSIS:
Market Impact Program, creating incremental sales for Guinness.


PROJECT DETAILS:

 

    1. Incremental sales sought by creating mobile sales teams on 8-month nationwide market visit.
    2. Teams of promoters visited multiple venues each night.
    3. Pre-sales at each venue to stock up on Guinness.
    4. 20,000 coffee shops visited
    5. Promoters interact with customers and venue Managers.
    6. Liaison with Guinness Sales Managers