Project : Clairol sampling

Client : Clairol

Project Category : Market Engineering / Sampling

 

SYNOPSIS:

In line with the launch of a new Clairol shampoo, sachets were created for instant nationwide trials.


PROJECT DETAILS:

 

      1. Targeted venues for instant use of sachets including swimming pools, water parks, gyms; minimizing wastage.
      2. Nationwide campaign
      3. 4 weekends only.
      4. 265,000 samples achieved.