Project : Coke Brrr

Client : Coca Cola

Project Category : Market Engineering / Sampling

 

SYNOPSIS:

Bringing the 'Brrr' to life with guerilla teams on public transports and video teams, all around an on-going sampling campaign.


PROJECT DETAILS:

 

          1. Managed and organized the sampling campaign to educate consumers how to enjoy the perfect drink.
          1. A guerilla campaign on public transport with crew opening Coca-Cola and then breaking into the 'Brrrr' action.
        1. Chilled Coke distributed to happy travelers.
        2. Guerilla actions covertly filmed and placed on Youtube.
          1. Public sampling with public encouraged to show-off their unique Brrr to be filmed and also uploaded.