Project : Start Your Day with Nescafe

Client : Nescafe

Project Category : Market Engineering / Sampling

 

SYNOPSIS:
To boost Nescafe's sales and reinforce top-of-mind awareness, a hot sampling campaign was targeted at people going to work early in the morning.


PROJECT DETAILS:

 

            1. Nationwide campaign.
            2. Perfect hot coffee served at transit points for people on their way to work.
            3. Recce and plan for entire country.
            4. Detailed schedule and logistics planning.
            5. 500,000 samples targeted in 4 months
            6. 600,000 achieved