Project : Pepsi Challenge

Client : Pepsi

Project Category : Market Engineering / Sampling

 

SYNOPSIS:
A nationwide blind taste-testing campaign in strict international conditions that prove that Malaysians prefer the taste of Pepsi.


PROJECT DETAILS:

 

    1. Nationwide campaign.
    2. Combined unique pepsi Pepsi locations with existing carnivals, festivals, football matches etc.
    3. Planned 100,000 taste tests in 3 months.
    4. 120,000 achieved.
    5. Taste-tests and results used in advertising campaign.