Project : Pepsi Challenge

Client : Pepsi

Project Category : Market Engineering / Sampling


A nationwide blind taste-testing campaign in strict international conditions that prove that Malaysians prefer the taste of Pepsi.



    1. Nationwide campaign.
    2. Combined unique pepsi Pepsi locations with existing carnivals, festivals, football matches etc.
    3. Planned 100,000 taste tests in 3 months.
    4. 120,000 achieved.
    5. Taste-tests and results used in advertising campaign.