Project : The Proton Persona Launch

Client : Proton

Project Category : Media Impact / Launches


A launching event for the new Proton Persona with Agong as VVIP.



          1. Theme created around the advertising campaign of Proton's Pride & Joy.
          2. High-tech launch gambit, with crèche elements.
          3. Child solo singer, singing Malaysian lullabies.
          4. The Royal Highnesses Agong and Permaisuri Agong of Malaysia as special VIPs.