Project : The Launch of Proton Saga

Client : Proton

Project Category : Media Impact / Launches

 

SYNOPSIS:
An impactful and emotional launch of the new Proton Saga, replacing the first car built by Proton after 25 years.


PROJECT DETAILS:

 

          1. 2,500 guests
          2. Live telecast
          3. An emotional send-off for the original Proton Saga.
          4. An impactful double launch showcasing the new car, and the new range.
          5. A video showcasing the Proton journey from 1985 to the present.
          6. An open exhibition for the public for sales.