Project : The Launch of Proton Saga

Client : Proton

Project Category : Media Impact / Launches


An impactful and emotional launch of the new Proton Saga, replacing the first car built by Proton after 25 years.



          1. 2,500 guests
          2. Live telecast
          3. An emotional send-off for the original Proton Saga.
          4. An impactful double launch showcasing the new car, and the new range.
          5. A video showcasing the Proton journey from 1985 to the present.
          6. An open exhibition for the public for sales.