Project : The Launch of Levi's® Ladies Style @ Maison

Client : Levi's ®

Project Category : Media Impact / Launches


The launch of the new Levi's ® Ladies Style jeans. Media focus, with guest women ambassadors.



      1. Female DJs, and a fashion show for the girls held in a nightclub in the afternoon.
      2. Predominantly female guests.
      3. An event for women, by women.