Project : Proton Research & Development Launch

Client : Proton

Project Category : Media Impact / Launches


The launching of Proton’s new world-class Research & Development facilities in Shah Alam, to the world media.



          1. A high-tech launch gambit that officially opened the facilities, and a specially-created tour and exhibition.
          2. Separate yet connected event for Proton staff that will be part of the event.
          3. Open day for the public to view facilities, showcase Proton's range of cars, as well as entertainment and activities.