Project : The Proton Exora Launch

Client : Proton

Project Category : Media Impact / Launches


The launch event of Proton's first fully designed local car. A symbol of advancement.



          1. MD had the opportunity to address the country directly.
          2. Speech addressing key concerns, and solutions.
          3. Interview of staff, dealers and agents.
          4. Live synched Presentation of Proton’s commitment to quality.
          5. PM’s first major event.
          6. Live-televised event