Project : Proton Technology Day

Client : Proton

Project Category : Media Impact / Others


An open-day to the Malaysian public to view the high-tech facilities and approach of Proton.



Planned, implemented and managed the entire event:

          1. Convinced the Malaysian public that Proton has world-class aspirations.
          2. Exhibition of facilities created using actual equipment and machinery, digital displays and audio-visual tools as part of the tour of the plant and facilities.
          3. Each department has its own unique showcases
          4. Hologram of MD welcoming guests
          5. Test drive Proton cars on the test-track
          6. Entertainment and activities for guests
          7. Created and managed internal shuttle and bus system.