Activation

Activation

Marlboro Nationwide Merchandising

Event Objective: Penetrate and brand sales outlets nationwide
Plan: Create branding teams to assist and work with Marlboro’s nationwide sales team
Results: 80,000 outlets merchandised in two weeks

Guinness MIP

Event Objective: Boost incremental sales of Guinness specially at coffee shops nationwide
Plan: Visit 10,000 coffee shops nationwide with a specially created mobile sales team. Twice
Results: 20,000 coffee shops visited

Guinness Got It

Event Objective: Campaign stunt for product awareness in 3 nights
Plan: Put up 100,000 posters in public locations per night in a blitz teaser campaign
Results: 300,000 posters put up nationwide

Start Your Day With Nescafe Sampling Campaign

Event Objective: To kick start consumers into drinking Nescafe as part of their morning ritual
Plan: National on-ground campaign serving perfect hot coffee at high traffic locations targeting consumers on their way to work
Results: Over 650,000 samples from a 500,000 target

Mobil 1 Mystery Shopper

Event Objective: To survey, record and reward outlets that recommended Mobil 1 as the first choice oil to consumers
Plan: To visit designated outlets in a specific geographical area as a mystery shopper
Results: 200 outlets visited. 120 outlets identified and rewarded

Proton Nationwide Road Show

Event Objective: Sales and lead generation for selected Proton cars
Plan: Create and manage roadshows at 20 malls in Peninsular Malaysia
Result: 20,000 qualified leads generated

Coke Break

Event Objective: To create a habit amongst youths to consume Coca-Cola during afternoon slump moments where they need an uplift by consistently reinforcing the refreshing and uplifting benefits of Coke
Plan: Conduct sampling with activities
Result: Total 50k footfall and 3,000 cans given out

Coca-Cola Taste The Feeling Roadshow

Event Objective: Outdoor sampling to promote Coca Cola New Campaign
Plan: Mobile truck at 65 locations in Peninsula Malaysia
Result: Achieved over 60,000 samples

Dutch Lady Jom Heboh

Event Objective: Dutch Lady Sales & Promotion in Jom Heboh Festival
Plan: Set-up Sales & Promotion Booth
Result: 1mil sales in a year

Coca Cola “Share a Coke”

Event Objective: Marketing Campaign – Personalizing Coke Cans with a person name
Plan: Conduct a roadshow for 19 locations Pen. Mal
Result: RM 1.1 million sales, 45,000 personalized cans given

Minute Maid In-Store Sampling

Event Objective: To promote the product in Pen. Mal
Plan: In-store sampling in 75 in outlets (hypermarket, supermarket etc)
Result: 600,000 samples distributed

Think City “Medan Pasar Activation”

Event Objective: Think City initiatives to revive Medan Pasar using events
Plan: A series of events – Green Market, Buy Nothing Day, Pokok Power, Night Run & Malam Wayang
Result: 80k footfall throughout the events

Coca-Cola Stevia Sampling

Event Objective: To conduct an experimental sampling on New Coca Cola Stevia in Malaysia
Plan: Roadshow in 2 major malls in Klang Valley – Mid Valley Megamall & 1 Utama
Result: 200k footfall

EurAsia Cup Promotional Roadshow

Event Objective: To drive awareness of attendance to the EurAsia Cup 2018
Plan: Visit 105 Golf Clubs in 35 days
Results: Awareness created to over 100,000 targeted consumers. Top 10,000 most enthusiastic consumers rewarded with tickets