Activation

Activation

Marlboro Nationwide Merchandising

Event Objective: Increase product awareness
Plan: Nationwide merchandising
Result: 80,000 outlets

Guinness MIP

Event Objective: Incremental sales through food courts
Plan: Create mobile sales team nationwide for market visit
Result: 20,000 food courts visited

Guinness Got It

Event Objective: Campaign stunt for product awareness
Plan: Distribute 100,000 posters in a day
Result: 300,000 posters distributed in 3 days

Nescafe Sampling

Event Objective: Increase Product Awareness
Plan: Sampling campaign
Result: 500,000 hot Nescafe distributed

Mobil 1 Mystery Shopper

Event Objective: To check if outlets are recommending Mobil 1 as the first choice
Plan: Visit 200 outlets as a mystery shopper
Result: 120 outlets were rewarded for recommending Mobil

Proton Nationwide Road Show

Event Objective: Promotion, Sales & Lead Generation
Plan: Conduct roadshows for 20 major malls in Peninsular Malaysia
Result: 20k qualified leads generated

Coke Break

Event Objective: To create a habit amongst youths to consume Coca-Cola during afternoon slump moments where they need an uplift by consistently reinforcing the refreshing and uplifting benefits of Coke
Plan: Conduct sampling with activities
Result: Total 50k footfall and 3,000 cans given out

Coca-Cola Taste The Feeling Roadshow

Event Objective: Outdoor sampling to promote Coca Cola New Campaign
Plan: Mobile truck at 65 locations in Peninsula Malaysia
Result: Achieved over 60,000 samples

Dutch Lady Jom Heboh

Event Objective: Dutch Lady Sales & Promotion in Jom Heboh Festival
Plan: Set-up Sales & Promotion Booth
Result: 1mil sales in a year

Coca Cola “Share a Coke”

Event Objective: Marketing Campaign – Personalizing Coke Cans with a person name
Plan: Conduct a roadshow for 19 locations Pen. Mal
Result: RM 1.1 million sales, 45,000 personalized cans given

Minute Maid In-Store Sampling

Event Objective: To promote the product in Pen. Mal
Plan: In-store sampling in 75 in outlets (hypermarket, supermarket etc)
Result: 600,000 samples distributed

Think City “Medan Pasar Activation”

Event Objective: Think City initiatives to revive Medan Pasar using events
Plan: A series of events – Green Market, Buy Nothing Day, Pokok Power, Night Run & Malam Wayang
Result: 80k footfall throughout the events

Coca-Cola Stevia Sampling

Event Objective: To conduct an experimental sampling on New Coca Cola Stevia in Malaysia
Plan: Roadshow in 2 major malls in Klang Valley – Mid Valley Megamall & 1 Utama
Result: 200k footfall

EurAsia Cup Roadshow

Event Objective: To drive awareness & attendance to the Eurasia Cup 2018
Plan: Roving around 105 Golf Clubs in Klang Valley in 35 days
Result: 10,000 EurAsia tickets gave away