Activation
A Member of ISES
(International Special Events Society)
Copyright © Red Archer Sdn Bhd | All Right Reserved.
Marlboro Nationwide Merchandising
| Event Objective | : | Penetrate and brand sales outlets nationwide |
| Plan | : | Create branding teams to assist and work with Marlboro’s nationwide sales team |
| Results | : | 80,000 outlets merchandised in two weeks |
Guinness MIP
| Event Objective | : | Boost incremental sales of Guinness specially at coffee shops nationwide |
| Plan | : | Visit 10,000 coffee shops nationwide with a specially created mobile sales team. Twice! |
| Results | : | 20,000 coffee shops visited |
Guinness Got It
| Event Objective | : | Campaign stunt for product awareness in 3 nights |
| Plan | : | Put up 100,000 posters in public locations per night in a blitz teaser campaign |
| Results | : | 300,000 posters put up nationwide |
Start Your Day With Nescafe Sampling Campaign
| Event Objective | : | To kick start consumers into drinking Nescafe as part of their morning ritual |
| Plan | : | National on-ground campaign serving perfect hot coffee at high traffic locations |
| Results | : | Over 650,000 samples from a 500,000 target |
Mobil 1 Mystery Shopper
| Event Objective | : | To survey, record and reward outlets that recommended Mobil 1 as the 1st choice oil to consumers |
| Plan | : | To visit designated outlets in a specific geographical area as a mystery shopper |
| Results | : | 200 outlets visited. 120 outlets identified and rewarded |
Proton Nationwide Road Show
| Event Objective | : | Sales and lead generation for selected Proton cars |
| Plan | : | Create and manage roadshows at 20 malls in Peninsular Malaysia |
| Results | : | 20,000 qualified leads generated |
Coke Break
| Event Objective | : | To encourage consumers to uplift their afternoon slump moments where they need an uplift
by consistently reinforcing the refreshing and uplifting by reaching for a Coca-Cola |
| Plan | : | To draw and reward consumers to participate in a video shoot with a key influencer,
highlighting their uplifted afternoon |
| Results | : | 20,000 visitors and 16,000 cans distributed & 2 videos created |
Coca-Cola Taste The Feeling Roadshow
| Event Objective | : | Introduce Coca-Cola new campaign to consumers via roadshow and sampling |
| Plan | : | Mobile truck, cafe and activities at 65 youth locations in Peninsula Malaysia |
| Results | : | 65,000 samples achieved |
Dutch Lady Jom Heboh
| Event Objective | : | Dutch Lady sales & promotion in Jom Heboh Festival |
| Plan | : | Create, run, manage and advise on the Dutch Lady sales booth |
| Results | : | Over RM 1m in sales for 7 years |
Coca-Cola “Share-A-Coke”
| Event Objective | : | To encourage incremented sales by rewarding consumers with a customised Coca-Cola can |
| Plan | : | 19 locations over Peninsular Malaysia |
| Results | : | RM 1.1m sales and 45,000 personalised cans given |
Minute Maid In-Store Sampling
| Event Objective | : | To promote Minute Maid product in-store in Peninsular Malaysia |
| Plan | : | In-store sampling in 75 in outlets (hypermarket, supermarket etc) |
| Results | : | 600,000 samples distributed |
Think City “Medan Pasar Activation”
| Event Objective | : | To bring the newly renovated Medan Pasar to life |
| Plan | : | A series of events – Green Market, Buy Nothing Day, Pokok Power, Night Run & Malam Wayang |
| Results | : | 150,000 visitors and 80,000 direct participants |
Coca-Cola Stevia Sampling
| Event Objective | : | To introduce new Coca-Cola Stevia to potential consumers via experiential sampling |
| Plan | : | Nine days roadshow at two major shopping malls in Klang Valley |
| Results | : | 250,000 visitors and 26,000 samples trialled |
EurAsia Cup Promotional Roadshow
| Event Objective | : | To drive awareness of attendance to the EurAsia Cup 2018 |
| Plan | : | Visit 105 Golf Clubs in 35 days |
| Results | : | Awareness created to over 100,000 targeted consumers.
Top 10,000 most enthusiastic consumers rewarded with tickets |
